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Via launches first service in Salt Lake City with UTA

Via launches first service in Salt Lake City with UTA (Photos courtesy of Via)

It's a secret no more! Via has partnered with the Utah Transit Authority.

The on-demand shared transportation pilot project was celebrated Thursday. The one-year microtransit service called - UTA On Demand by Via - is serving the cities of Draper, South Jordan, Bluffdale, Riverton and Herriman.

The service is intended to enhance connectivity to TRAX and FrontRunner lines, as well as to key business districts and important destinations in the community.

Daniel Ramot, CEO and co-founder of Via, said in a prepared statement:

Via’s technology is redefining mobility across the globe, and we are thrilled to partner with UTA to provide Salt Lake County residents with a convenient, affordable, and congestion-reducing dynamic transportation alternative. UTA On-Demand shows how public transportation and technology can work together to make a city smarter and is a great example of an innovative agency embracing the future of mobility.

Riders may use the service by making a call to 385-217-8191 or by using the Via app to hail a shuttle from their smartphones. Multiple riders may share the vehicle to get to their destinations.

The service is available Monday through Friday, 6:00 a.m. to 9:00 p.m., and includes wheelchair-accessible vehicles. Until the end of the year, all rides cost $1.00. After that, the flat fare will be $2.50 per ride. Seniors and reduced fare riders have a 50% discount on all rides.

Riders can pay using the Via app or show their UTA fare, like a UTA GoRide ticket, pass, or transfer when they board. Riders may try UTA On Demand by Via and get their first two rides for free using promo code: RIDEVIA in the Via app.

UTA Board Chair Carlton Christensen encouraged residents in southern Salt Lake County to try the service saying:

UTA is excited to study this innovative service that can provide convenient, customized transit in this area of Salt Lake County and possibly in other communities. Our goals are to find ways to provide first and last-mile connections to our regular bus and rail system, as well as increase access within communities. We encourage residents in this area to try UTA On Demand by Via and to give us their feedback on how microtransit can improve and change your transportation habits.

The pilot project, which will operate through November 2020, is funded by fourth quarter Salt Lake County sales tax dollars.

For more information, visit

To provide feedback on the service or UTA specific questions, please contact UTA customer service at 801-RIDE-UTA (801-743-3882) or at